From today, there's no insertion fee if you’re a private seller (non business-registered seller) and you list your item in the auction-style format with a starting price of up to 99p (eBay.co.uk) or €1.49 (eBay.ie).   Final Value Fee rates have also changed. For further information: eBay.co.uk:http://pages.ebay.co.uk/sell/private-sellers-pricechange/  eBay.ie:http://pages.ebay.ie/sell/private-sellers-pricechange/   Zero insertion fees means that if you’re a private seller, you pay the majority of fees only when you successfully sell an item in a qualifying category.   Please note that the Zero Insertion Fees promotion does not apply to business-registered sellers using the auction-style format and all sellers using the fixed price format or Buy It Now.   For full terms and conditions, please visit: eBay.co.uk:http://pages.ebay.co.uk/sell/private-sellers-pricechange/  eBay.ie:http://pages.ebay.ie/sell/private-sellers-pricechange/